BT’s Quest for the Virtual Shareholder

28 January 2013

In an ideal world all shareholders would be virtual ones, where all processes and communications are managed online.

BT and Equiniti recently worked in partnership to get their employee shareholders a step closer to this ideal. Equiniti and BT ran a campaign that positively drove their employee shareholder behaviour to online communications.

Delivered

  • 99.1% of employee shareholders who were signed up for e-comms but didn’t have a bank mandate or DRIP had their payroll details applied as a bank mandate and are now BT’s ideal shareholder, the virtual shareholder.
  • 4.3% of employee shareholders who had a bank mandate or DRIP but were not signed up for e-comms signed up and are now a virtual shareholder.
  • 98.5% of employee shareholders who had neither of the above had their payroll details applied as a bank mandate and 4% also signed up for e-comms.