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BT sharesave maturity success

31 August 2012

With an option price of 68p per share, employees stood to make substantial gain.

The maturity in August 2012 (known as Saveshare) was one of BT’s largest sharesave maturities involving 20,000 BT employees.

With an option price of 68p and a market price of 218p per share, employees stood to make substantial gains and BT wanted to offer employees a range of maturity choices.

Following a review of the ISA application process Equiniti developed additional ESP Portal functionality to integrate the ISA application into the maturity process enabling employees to complete both the maturity instruction and ISA application in one place, simply and efficiently.
BT and Equiniti Creative worked together to develop an employee communication plan aimed at improving employee understanding and helping them to make informed decisions.