Brand Statements - Equiniti
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Brand Statements

Our Big Idea

Purposefully driven
Digitally focused
Financial futures for all​

Vision

Destination

To help businesses and individuals succeed, creating positive experiences for the millions of people who rely on us for a sustainable future.

Purpose

Here to

Our purpose is to care for every customer and simplify each and every transaction. Skilled people and technology-enabled services provide continuity, growth, and connectivity for businesses across the world. Designed for those who need them the most, our accessible services are for everyone.

Mission

How

Our people and platforms connect businesses with markets, engage customers with their investments and allow organisations to grow and transform.

Values

The way to get us there

Meticulous in performance, inventive in growth, kind to each other and mindful of our planet. We keep things real for our customers and together, succeed.

Performance

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We’re meticulous

When we say we’ll do something, people know we’ll do it properly.

  • Listen, take time and really care about getting things right
  • Be accountable, make amends, learn and move on
  • Deliver: on time, every time
  • Use your sharp eye for detail to create great service and solutions for customers

Growth

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We’re inventive

We’re constantly engineering new ways to do things, with our clients and each other.

  • Test and develop new ideas
  • Protect time to be creative
  • Always explore fresh ways to do things and embrace change
  • Put common purpose first; we move quicker together

Customers

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We keep things real

We’re grounded, supportive and open. We invest in our relationships.

  • Communicate openly and behave with integrity. Swap corporate language for real
  • Challenge the complicated and promote simplicity
  • Support and connect with communities around us
  • What you do matters. Show pride

Colleagues

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We’re together

We play our part and pull together when it matters.

  • Think as one global team, empowered and stronger together
  • We all have a unique voice and it is listened to
  • Know your role and how you contribute
  • Lead by example and create ways for everyone to grow