By default the RGB EQ dot is used. If this is not legible choose an alternative image which is more suitable.
You do not need to the add the EQ dot to web banners unless you are specifically referencing the brand itself. If the article is not to be hosted by EQ then use the full colour RGB EQ dot on the web banner.
Online Storytelling And Case Studies
If you are using an EQ templated storytelling platform the branding should already be in place. If the platform used is generic then the RGB full colour EQ dot should be used.
Exhibition Stands And Large Scale
On large scale print where you need to see branding at a distance, scale as much as you think is appropriate. If you are unsure use the scale formula, positioning and clear zones initially. All branding will need to be approved through the brand team. Please send any brand work that requires approval to the brand team.
There are no rules to the exploratory channels. The brand aspects are open for more creative use of the branding. Providing the brand team have oversight each step of the way. Opening up to experimentation can lead to new and inspiring ideas as long as good judgement is used and your rationale is explained.
You can find all versions of the EQ dot on EQLightbox.