Photography and Imagery

Photography And Imagery

One of the best ways to represent EQ and what it stands for is through the people who work for us and the people who use our services. We also use landscapes and abstract images which are used to represent things that are a little harder to portray such as regulation or changes in economic landscapes.

People – Reportage

This focuses on the person or a number of people, it should document experiences and interactions in our environments, other business settings or lifestyle settings. The shot should tell a story and capture a moment in time.

Tell a story – movements and moments in time

Reflect our world-wide workforce

Reflect our personality and values

Capture people experiencing interactions, emotions and authenticity

Reflect the chemistry between colleagues, clients and friends

Capture real life in an uncontrived way

People – Portraiture

This captures individuals in a more professional stance and are used for channels such as Equiniti.com or social media. This concentrates on faces and should reflect personalities. Either capture this shot on a neutral background with the person wearing neutral, muted colours and limited patterns, or preferably, capture them in the reportage style, described above, where you capture them in the moment and create a close crop of the overall image.

Capture the person in a space/environment reflective of what they do where possible
Show more than just head and shoulders, try to capture from the waist up
They don’t always need to be looking at the camera

Landscapes/Cities/Locations

Our use of landscapes and location settings are to reflect scale and reach and how we operate globally. They are also used to portray subjects that are otherwise harder to represent, such as change and regulation.

The image should be vast

Add a human perspective where possible and showcase spaces in use

Where possible images should be situated in locations where we operate i.e. Europe, UK, India or US

Iconography

Our icons are an outlined object, symbol or action. Use these to represent subjects or as a meaningful extension of words. These are not to be used for decoration or filling space. The icons should always be a solid colour.

Icons are created by the brand team to a design formula, if you require an icon which isn’t represented on EQLightbox please request it by contacting the brand team.