Headline, Subheading and Body Copy
Certain weights and colours should be used for different type applications to maintain the text hierarchy. This will communicate a consistent brand identity across all EQ platforms. To the left are examples of the relationship between weights and text hierarchy and how they work together.
Pull quotes use sentence case, to communicate a more approachable tone of voice.
Use Avenir LT Pro Black for cover page titles or statements and use a stroke to add emphasis and highlight key words – the stroke should be a minimum of 1pt. Only capital letters should be used for outlined text.