Headline, Subheading And Body Copy
Certain weights and colours should be used for different type applications to maintain the text hierarchy. This will communicate a consistent brand identity across all EQ platforms. To the left are examples of the relationship between weights and text hierarchy and how they work together.
For pull quotes, use sentence case to communicate a more approachable tone of voice.
Ways To Emphasise Type
Highlight words using either weight or colour to emphasise key content.