Visual Design - Equiniti
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VISUAL DESIGN GUIDELINES

Brand Fundamentals

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Our logo is where it all begins, it’s the heart of our visual identity. EQ embodies the simplicity of our operations, the quality of service, and our move to digital-first.

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Typography

Our typeface is Avenir LT Pro, an extensive typeface with variety of family weights. It is a modern and confident typeface, suitable for both headlines and text. Our system font is Calibri, for more information on typography please click the link below.

Avenir

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White Bg

Colour

Our new colour palette features four colour groups. Primary, hero, neutrals and secondary.

Primary

EQ Red

Red
PMS 185 C
C0/M97/Y100/K0
R222/G10/B20
#DE0A14
Please do not use tints of the red

Primary

EQ Black Grey

Black Grey
PMS Black 7 C
C0/M0/Y0/K90
R60/G60/B59
#343534
Should be used for all type

Primary

EQ Primary Colour 3

Black
PMS Black C
C0/M0/Y0/K100
R0/G0/B0
#000000
Black to be used for emphasis only

Hero

EQ Insightful Blue

Insightful Blue
PMS 2736 C
C97/M95/Y0/K0
R53/G46/B135
#352E87

Hero

EQ Royal Blue

Royal Blue
PMS 546 C
C96/M64/Y48/K49
R10/G56/B72
#0A3848

Hero

EQ Steel Blue

Steel Blue
PMS 7468 C
C93/M43/Y31/K8
R1/G111/B142
#016F8E

Neutral

Bright Sky

Bright Sky
PMS 545 C
C16/M4/Y7/K0
R222/G234/B237
#DEEAED

Neutral

EQ Stone

Stone
PMS Cool Gray 1 C
C5/M3/Y7/K13
R221/G221/B218
#DDDDDA

Neutral

EQ Light Grey

Light Grey
PMS Cool Gray 5 C
C0/M0/Y2/K38
R182/G182/B180
#B6B6B4

Secondary

EQ Lilac

Lilac
PMS 652 C
C47/M27/Y0/K20
R127/G149/B187
#7F94BA

Secondary

EQ Bright Day

Bright Day
PMS 124 C
C0/M32/Y100/K17 R216/G160/B0
#D99F00

Secondary

EQ Lime

Lime
PMS 7766 C
C11/M12/Y100/K23
R195/G175/B2
#C3AE00

Photography Header

Photography and imagery

One of the best ways to represent EQ and what it stands for is through the people who work for us. We also use landscapes and abstract images which are used to represent things that are a little harder to portray such as regulation or changes in economic landscapes. You can get a little more detail below.

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Graphic Devices

Our new graphic devices are used to represent different aspects and themes within our business. These are an extension of our visual vocabulary.

Ticktock

Breakthrough; productivity; future of work; stepping forward; controlled actions; life cycle of trends and behaviours

 

Grid

Customers; cyber security; fraud management; bespoke approach to managing customer needs; growth; pace

 

Precision

Regulation; governance; compliance; financial conduct/codes; achieving objectives; addressing uncertainty; adhering to guidance

 

Wave

Customer experience; employee experience; variation; people statistics; showing strengths

 

Pulse

AI; data; blockchain; process automation; process digitisation; intelligence; automated technology

 

Dial

Future looking; changes in economic landscape; new beginnings; a positive outlook; emerging markets; development of economies; our purpose, mission and vision

 

Mock Up

Brand Look Book

We have detected that you are in United States. We think that Equiniti US would be more suited to deal with your needs.