VISUAL DESIGN GUIDELINES
More On The EQ Dot
Our logo is where it all begins, it’s the heart of our visual identity. EQ embodies the simplicity of our operations, the quality of service, and our move to digital-first.
Our typeface is Avenir LT Pro, an extensive typeface with variety of family weights. It is a modern and confident typeface, suitable for both headlines and text. Our system font is Calibri, for more information on typography please click the link below.
PMS 185 C
Please do not use tints of the red
PMS Black 7 C
Should be used for all type
PMS 546 C
PMS 2736 C
PMS Black C
Black to be used for emphasis only
One of the best ways to represent EQ and what it stands for is through the people who work for us and the people who use our services. We also use landscapes and abstract images which are used to represent things that are a little harder to portray such as regulation or changes in economic landscapes.