VISUAL DESIGN GUIDELINES
More on the EQ dot
Our logo is where it all begins, it’s the heart of our visual identity. EQ embodies the simplicity of our operations, the quality of service, and our move to digital-first.
Our typeface is Avenir LT Pro, an extensive typeface with variety of family weights. It is a modern and confident typeface, suitable for both headlines and text. Our system font is Calibri, for more information on typography please click the link below.
Our new colour palette features four colour groups. Primary, hero, neutrals and secondary.
PMS 185 C
Please do not use tints of the red
PMS Black 7 C
Should be used for all type
PMS Black C
Black to be used for emphasis only
PMS 273 C
PMS 564 C
PMS 746 C
PMS 545 C
PMS Cool Gray 1 C
PMS Cool Gray 5 C
PMS 652 C
PMS 124 C
PMS 7766 C
Photography and imagery
One of the best ways to represent EQ and what it stands for is through the people who work for us. We also use landscapes and abstract images which are used to represent things that are a little harder to portray such as regulation or changes in economic landscapes. You can get a little more detail below.
Our new graphic devices are used to represent different aspects and themes within our business. These are an extension of our visual vocabulary.
Breakthrough; productivity; future of work; stepping forward; controlled actions; life cycle of trends and behaviours
Customers; cyber security; fraud management; bespoke approach to managing customer needs; growth; pace
Regulation; governance; compliance; financial conduct/codes; achieving objectives; addressing uncertainty; adhering to guidance
Customer experience; employee experience; variation; people statistics; showing strengths
AI; data; blockchain; process automation; process digitisation; intelligence; automated technology
Future looking; changes in economic landscape; new beginnings; a positive outlook; emerging markets; development of economies; our purpose, mission and vision