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VISUAL DESIGN GUIDELINES

Brand Fundamentals

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Our logo is where it all begins, it’s the heart of our visual identity. EQ embodies the simplicity of our operations, the quality of service, and our move to digital-first.

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Typography

Our typeface is Avenir LT Pro, an extensive typeface with variety of family weights. It is a modern and confident typeface, suitable for both headlines and text. Our system font is Calibri, for more information on typography please click the link below.

Avenir

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Colour

Our new colour palette features three colour groups. Primary, hero, and secondary. 

We have created five specific colour combinations, these are to be used when creating documents to ensure there is a good balance of colour.

 


Primary

Red
PMS 185 C
C0/M97/Y100/K0
R222/G10/B20
#DE0A14
Please do not use tints of the red

Primary

Black Grey
PMS Black 7 C
C0/M0/Y0/K90
R60/G60/B59
#343534
Should be used for all type


 

Equiniti Red


Although red is our primary colour, it should be used sparingly. Red is a strong colour but works best if used as an accent or highlight.

The chart below shows the preferred ratio of usage to create a balanced layout.

 


Hero



Royal Blue
PMS 546 C
C96/M64/Y48/K49
R10/G56/B72
#0A3848



Expert Blue
C100/M96/Y38/38
R28/G31/B76
#1C1F4C

  



Insightful Blue
PMS 2736 C
C97/M95/Y0/K0
R53/G46/B135
#352E87



Mauve
C26/M95/Y34/K19
R165/G34/B88
#A52259

Secondary



Green Blue
C79/M26/Y36/K8
R37/G137/B150
#258996



EQ Lilac
C47/M27/Y0/K20
R127/G149/B187
#7F94BA



Pale Stone
C7/M4/Y6/K0
R241/G241/B240
#F1F1F0

Secondary



Growth Green
C80/M9/Y60/K0
R25/G161/B129
#19A181



Sky
C18/M10/Y7/K0
R216/G222/B231
#D8DEE7

Secondary

For Online Use only



Insightful Blue
R107/G64/B232
#6C40E8



Royal Blue
R80/G191/B218
#50C0DA

Secondary

For Online Use only



Expert Blue
R92/G127/B255
#5B7FFF


 

Combination One


Combination Two


Combination Three

Combination Four


Combination Five


Photography Header

Photography And Imagery

One of the best ways to represent EQ and what it stands for is through the people who work for us and the people who use our services. We also use landscapes and abstract images which are used to represent things that are a little harder to portray such as regulation or changes in economic landscapes.

More on PHOTOGRAPHY AND IMAGERY

LOOK BOOK

Brand Look Book

We have detected that you are in United States. We think that Equiniti US would be more suited to deal with your needs.