Care For Every Customer, Simplify Every Transaction

Care For Every Customer, Simplify Every Transaction

17 July 2020

Chief Customer Officer, Amy Madden explains why accessibility is key to delivering EQ’s purpose.

“Customer success could mean helping deliver a multi-million pound or dollar acquisition seamlessly, or supporting someone who has just lost a loved one to understand their financial options.”

As Chief Customer Officer, Amy Madden is leading some of the many projects underway across EQ to help care for every customer and simplify transactions.

To create positive experiences for every one of the millions of customers who rely on us, our journeys need to be accessible. Whilst technology and process are important, so too is clear, open communication and smart content design. In this short video, Amy shares EQ’s plans to further transform experience for customers.

Find out more about our journey to a more purposeful organisation

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