1. Consolidate
Break down silos and bring your customer records together in one place
For: Data operations, Infrastructure professionals
Perfect when: your business is keeping and storing customer data in lots of places
We will:
- Trace where all your records live
- Gain access and consolidate in one place
2. Accurate – Validation & Cleansing
Improve the hygiene and quality of your customer records
For: Data-Operations, Compliance officers
Perfect when: you need to check each record for accuracy (under GDPR 5(d)) and ’suppress’ any which may not be marketable
We will:
- Remove duplicates
- Normalise & reconcile multiple versions
- Removal of suppressions (mortality & channel)
- Validate against 3rd party bureaus (Experian, Equifax, LexisNexis)
3. Density – Enrichment & Append
Fill in the gaps in your data and add more insights to the customers you have
For: Data-driven marketing professionals, and CRM managers
Perfect when: you need to fill-in missing pieces in your customer data, and ensure that every customer record is complete as far as possible
We will:
- Infill missing data to existing records
- Add new data from 3rd Party sources
4. Scale – Increasing volume
More prospects based upon your existing high-value customers
For: Data-driven marketing professionals
Perfect when: you want to acquire more customers who look like your current list of best-value customers
We will:
- Add new ‘lookalike’ records to existing database
- Add new records unique to your sector, for competitive advantage
5. Intelligence – Profiling & Modelling
Personalise and tailor experiences and targeting using data
For: Data-driven marketing professionals
Perfect when: you need to differentiate between your customers and personalise communications using data evidence
We will:
- Run statistical analysis & profiling
- Modelling & segmentation of customers
- Opportunity analysis
