Social media giants have invested heavily in perfecting the user experience (UX), helping make navigation as simple as possible. Beyond easy navigation, social platforms are designed in a way to make our overall experience gratifying, and perhaps worryingly for some, addictive. Have you ever felt uplifted when you receive a notification that a friend’s liked one of your posts?
In the world of social media, screen time and engagement help the likes of Facebook and Instagram sell advertising space, where businesses plunge millions of pounds in to positioning their products and services in front of your nose. Perfecting the UX is a critical part of their business strategies, which is why public sector bodies should be looking to them when designing digital government platforms.