Michelin, a key player in all tyre markets and travel related services, previously launched a BIB’Action (a SIP Partnership Share Award with a 4 month accumulation period) in 2002, 2003 and 2008.
The BIB’Action is a worldwide plan across nearly 50 countries. In the UK, the Company offer a SIP to deliver this Plan to UK employees. This was to be the first launch for 5 years, and as the take-up across the world is high (with an average above 50%). The challenge was to get take-up as close to 50% as possible.