Michelin launch first BIB’action for 5 years

29 November 2013

The 2013 BIB’Action saw a 44% increase in take up.

Michelin, a key player in all tyre markets and travel related services, previously launched a BIB’Action (a SIP Partnership Share Award with a 4 month accumulation period) in 2002, 2003 and 2008.

The BIB’Action is a worldwide plan across nearly 50 countries. In the UK, the Company offer a SIP to deliver this Plan to UK employees. This was to be the first launch for 5 years, and as the take-up across the world is high (with an average above 50%). The challenge was to get take-up as close to 50% as possible.

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