There has been a decline in the popularity of comparison websites, increased financial anxiety and a need to physically check lenders against each other. 2020 affected everyone, and many consumers were put under financial pressure. Talking to someone provided them with extra peace of mind.
Looking ahead - brand, credibility and support are expected to be vital components for lenders.
WATCH NOW:
Sarah Jackson, Managing Director of Sales, EQ Digital discusses the latest research report examining consumer attitudes to lending