An Equiniti survey of over 6,000 shareholders found that more than three quarters (77%) think that the companies they invest in should do more to engage with their shareholders. The survey also revealed that if retail investors had more cash available 28% would invest in the stock market, but one in five respondents said uncertainty about what to do was the main reason not to.
This paper offers an insight into how retail investors are moving to online solutions, how they are gaining a voice through social media and what their expectations are around digitisation.
This increasing acceptance of new technologies presents an opportunity for companies who are willing to consider digitisation, and in particular social media, as key channels to help drive their shareholder communication strategies and to satisfy the ever increasing need for enhanced shareholder engagement.
… social media is often seen as a challenge to manage by companies, there is also an opportunity to embrace it as a channel with reach and influence in the retail investor community.