What are the key strengths of the company?
There is real energy and innovation that exists within SuperGroup. As a company, it is always looking for ways to do things, rather than looking for reasons not to do things. There’s a culture of constant reinvention. The pace we move at is also really exciting, but that comes with its challenges, as is the case with any business that has recently listed.
What are your key priorities?
These have changed during the four years I have been with SuperGroup. In the early phases it was about putting board structures in place and getting non-executive directors recruited to meet the needs of a listed company. The management team here has really seen the value of having independent non-executive directors to challenge and support the business. We recruited our Group General Counsel last September, and my role now includes focusing more on compliance. This covers things like anti-bribery, data protection, whistle-blowing and ensuring compliance with our regulators, to include the London Stock Exchange. I am still actively involved with the team here to manage the cycle of board meetings and all that goes with that in terms of decision making and chasing up actions.
How has SuperGroup fared during the global economic downturn?
Retail conditions have been very tough over the past couple of years. The customer has become more and more discerning and very selective with how they want to spend their money. But, we have been very resilient. Our Q4 results were announced recently and we still have fantastic growth and great profits. We do recognise that we can never be complacent, as the current conditions are tough to trade in.
What are the benefits to working with Equiniti?
The customer service that Equiniti provides is very good. As a company, it is good at looking for solutions to problems and to finding ways to do things rather than ways not to do things. The staff are real experts and always mindful of compliance, which is essential when a business is so tightly regulated. The share register analysis work they also do for us is great, as it is clear and user friendly. We have a very good relationship with Equiniti and they are always just a phone call away. They are a very responsive team to work with.
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