Money on Toast, a groundbreaking provider of online investment advice and discretionary management, has outsourced its administration to Equiniti Wealth Solutions. Money on Toast continues to provide all client facing services through its intelligent algorithm-powered service, including its risk profiling and investment recommendation processes, but Equiniti is undertaking all investment administration, including the facilitation of their regular portfolio rebalancing, and provision of technology services.
Customer service, business growth and innovation are key to Money on Toast and outsourcing to Equiniti will enable the business to focus on these core business objectives.
The efficiencies created will directly benefit clients through the reduction of investments fees thanks to the elimination of external platform costs, as well as providing access to a wider range of investment options including ETFs. It will also reduce administration for the Money on Toast team and allow the business to scale up without a corresponding increase in costs.
Charlie Nicholls, founder of Money on Toast, commented: “Wealth managers should not underestimate the positive impact of outsourcing, not least on the end client. Using Equiniti Wealth Solutions will deliver meaningful benefits. It will not only allow us to keep pace with technological change, but will also introduce cost efficiencies which we can then pass onto our clients. As the leading algorithm-based advice and discretionary management system we have always prided ourselves on innovation, and see outsourcing as one of the primary ways in which we’ll retain our market leading position.
“And Equiniti Wealth Solutions is not only suited to our online service. It will also be adopted by our parent company CPN Investment Management, which applies a more traditional wealth management model, in the near future.”
Mark Taylor, Managing Director of Equiniti Investment Services, commented: “We are delighted to onboard Money on Toast as our first client, a company whose own innovation is mirrored in the technology lead capabilities of Equiniti Wealth Solutions. We have poured the utmost energy and passion into developing this service, which we see as a game changer for wealth managers and stockbrokers in a highly competitive landscape. We are extremely excited about seeing the positive impact this will have on the Money on Toast business model, both from an internal and client perspective. We also look forward to launching with company parent CPN.”
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