Consumer Borrowing Report

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Welcome to the ninth edition of EQ's annual research.

Exploring consumer attitudes to unsecured credit.

EQ 2022 Consumer Borrowing Report

Increase in borrowing from a trusted lender - consumers are playing it safe.

EQ 2022 Consumer Borrowing Report

Those concerned about finances - a growing divide between the 'Haves' and 'Have Nots'.

EQ 2022 Consumer Borrowing Report

Interested in sustainability linked loans - green credentials still matter to consumers.

Lending For A Multiplicity Of Needs

Findings show the value in offerings that allow for divergent borrower needs. Reliability, peace-of-mind, and sustainability all matter.

For the unsecured credit industry, taking action now will lead to a truly sustainable market.

Download the full report


Credit providers’ environmental credentials remain a priority for UK borrowers despite financial squeeze

•   Be green: 45% cite lender’s green credentials as ‘very important’ or ‘extremely important’.
  The green lending future: 56% would consider a sustainability-linked loan.
   Flex the credit: 74% showed appetite for flexible credit.

Read more

2022 Report Trends – Views From Industry Experts

Playing It Safe

Pinch+Purpose Play It Safe

"Under the FCA’s new Consumer Duty, firms must consider the needs of their customers – including those in vulnerable circumstances – and how they behave at every stage of the product/service lifecycle. This will assist customers in making good financial decisions and having greater trust in firms.”

Fiona Hoyle, Director of Consumer & Mortgage Finance, FLA  


The 'Haves' And 'Have Nots'  

Pinch+Purpose Have Have Nots

“New ways of supporting customers in financial difficulty were brought to forward during the pandemic. Digital strategies, the use of smart data analysis, nudges to pay, early offers of assistance, and personalised journeys that reflect each customer’s individual circumstance, were swiftly implemented.”

Brian Smith, Chief Technology Officer, Flexys Solutions

All Unique

Pinch+Purpose All Unique

“A key determinant in the near future will be the new Consumer Duty which places a higher standard of care on firms. Lenders will focus on their products and services delivering good customer outcomes with technology, data and people being the critical enablers to drive greater personalisation throughout the end-to-end customer experience.”

Liam Deasey, Director of Loans, Vanquis Bank

More Than A Green Dream

Pinch+Purpose Green Dream

"There is a real risk of Sustainability Linked Loans (SSL’s) being used cynically, however they can similarly be weaponised to achieve society’s objectives. Gradually and subtly, sustainability becomes a pre-requisite for obtaining financing and continuing operations, just as good governance has become over previous decades.”

Matthew Buffoni, Investment and Advisory at Cyan Finance

Meet The EQ Team

Our EQ consumer borrowing experts

Sarah Jackson 
Managing Director, EQ Credit Services

Sarah believes that a client-centric, technology-led approach can truly transform the lending experience for both business and customer. She brings deep knowledge of financial services with over 17 years’ experience from companies spanning Bank of Scotland, Incisive Media and Mergermarket.



Will Ellis 
Sales Director, EQ Credit Services

Will is Sales Director at EQ Credit Services and thinks flexible technology-led solutions that are industry compliant are essential for success. He is focused on delivering innovative lending solutions that exceed customer expectations.



Martin Kisby
Director of Compliance, EQ Credit Services

Martin believes no two customers should be treated the same. He has over 15 years’ experience in sectors including consumer credit, mortgages and debt purchase. Martin manages processes in accordance with FCA, Ofcom, ICO and CSA regulations.


Owain Chambers

Owain Chambers
Product Owner, EQ Credit Services

Owain leads the Standby Servicing Team at EQ Credit Services and has developed it into one of the largest providers in the UK of back-up servicing solutions for the wholesale, securities and capital markets industry.


Be Supported By EQ

EQ Credit Services delivers lending solutions to the UK’s leading financial services organisations.

See how EQ can provide you with intuitive, relevant, and sustainable offerings for borrowers in every situation.


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