Erik Carlson is the Chief Executive Officer of Market Engagement globally, leading across PR, IR and advisory services. He is also President and Chief Executive Officer of Notified. Prior to leading the Notified business, Erik served a variety of executive roles at Notified and West Corporation over 7+ years, including CFO, CPO, and Chief Operating Officer.
Erik is a seasoned private equity-backed executive with a track record of leading complex transformations, driving operational scale, and delivering successful outcomes across multiple exits. As a former consultant for PwC’s M&A practice, Erik brings deep expertise across the investment lifecycle - from M&A and post-close integration to operational turnaround and value creation.