1. Who we are
Equiniti Financial Services Limited (EFSL) is one company within the Equiniti Group, and is authorised and regulated by the Financial Conduct Authority. Our main business is investment and general insurance services. Our registered address is Highdown House, Yeoman Way, Worthing, BN99 3HH and our ICO registration number is: Z1028420.
EFSL is a ‘Data Controller’. This means that we are responsible for deciding how and why we hold and use personal data about you.
If you have questions about your products and services please contact your relevant Customer Experience team:
| EQi accounts and EQi.co.uk | 0345 070 0720 |
| Shareview Investment Account / Equiniti ISA | 0345 300 0430 |
| Certificated dealing | 0345 603 7037 |
| Equiniti Corporate Dealing | 0808 100 1045 |
| Dividend Re-Investment Plans - DRIPs | 0371 384 2268 |
| Corporate Sponsored Nominee | 0371 384 2030 |
| Global Nominee | 0345 600 8824 |
| General enquiries | 0345 607 6838 |
| Textel / Minicom number | 0371 384 2255 |
2. Products and Services covered by this Privacy Notice
This notice applies to all of the following EFSL products, services, website and App.
- EQi:
- EQi.co.uk
- EQi App
- EQi dealing account/ISA /Child Trust Fund / Investment Club
- EQi SIPP - in conjunction with the SIPP Trustee, which has its own separate Privacy Notice (available in our privacy hub)
- EQi Panel SIPPs - in conjunction with your chosen SIPP Trustees, who will have their own separate Privacy Notice
- Shareview Dealing and certificated dealing
- Equiniti Corporate Dealing
- Custodian arrangements
- Dividend Re-Investment Plans - DRIPs
- Corporate Sponsored Nominee and Deliveroo Community Share Offer Microsite
- Global Nominee
- Depository Interests
3. How we collect your personal data
The personal data we hold includes your name, postal address, email address and phone number, date of birth, financial information and for some accounts and transactions, additional information about you such as your National Insurance Number and Nationality to enable us to provide you with our products and services.
We use many different kinds of personal data dependent upon the relationship you have with us and the products and services that you use. And we collect it through a variety of different ways:
Information you provide to us
- By using our website(s) and mobile device apps;
- By corresponding with us by post, phone, e-mail, live-chat or otherwise;
- Application and registration forms/ identification documentation; and
- Entering competitions, promotions or surveys.
Information we collect about you when you use our services
- Information about the transactions and investments you make whilst using our products and services, including financial data;
- Information about how you logged on and off of our website, including your IP address, information about your visit, your browsing history, your device information and how you use our website. This will include the capture of your location information – Please refer to the cookie policies on the individual websites you visit for more information;
- Information on what you view, click on and access in and through our marketing emails and text messages. This includes the geographic location of the device you have used – Please refer to the cookie policies on the individual websites you visit for more information;
- Images and voice recordings of your communications with us for quality control, training, security and regulatory purposes, but these can also capture your location i.e. use of home landline number; and
- If you contact us via social media, we collect details from your social media
Information we receive from third parties
- As part of our identity and financial crime checking procedures with credit reference agencies, fraud detection agencies and registration or stockbroking industry exchanges as well as public information sources;
- Market researchers;
- From third parties when you have instructed or agreed for them to pass information to us, such as:
- Your employer if you are using our services as part of or following an employee benefit scheme or are subject to personal dealing reporting;
- Your broker, agent, Trustee or Investment Company and companies that introduce you to us;
- For the CSN and DRIP, where Equiniti Limited as share registrar is informed of a change in details on the share register linked to your account, these updates will also be applied to your account to ensure we maintain accurate records; and
- From online advertising networks (for example Google) through whom we place advertisements. The information we obtain varies from network to network. It summarises the actions of lots of people and so does not enable us to identify you individually. It relates to what you view, click on, and access through websites in their network, including the subject matter of the website you started at and where you subsequently go. It can also include their analysis of your behaviour across the wider internet and a profile of you. We do not control the information on you that such networks obtain or the technology they use to do so. This website, like many others, does not track or respond to Do Not Track ('DNT) requests made through browser settings.
Special types of data
The law and other regulations treat some types of personal information as special. We will only collect and use this information if the law allows us to do so:
- Criminal convictions and offences.
- Genetic and bio-metric data.
- Health data including gender.
- Racial or ethnic origin.
- Religious or philosophical beliefs.
- Trade union membership.
- Keeping your personal data up to date
It is important to us that the personal data we hold about you remains accurate and up to date at all times, but we need your help in doing this. Please help us by ensuring that you review the information held about you regularly and let us know as soon as anything needs updating or correcting.
Other people’s personal data
The information you give us in your application form or other related documents, or that we collect through your use of our services, may contain your or another person’s personal data. If you provide us with information about another person, you confirm that they have appointed you to act for them, they consent to you providing their personal data to us and any processing of their personal data and that you have informed them of our identity and the purpose for which their personal data will be processed – as set out in this Privacy Notice.
4. Why we collect your personal data
In the table below we demonstrate why and how we use your personal data as well as providing the legal reasons which we rely upon.
Under Data Protection legislation we must always have a legal reason for processing your personal data. One of the legal reasons is when we use your personal data for our legitimate interests, this is usually when we have a business reason, however, we must always ensure that we take your interests into consideration too, and ensure that the use is fairly balanced. We tell you below when we rely on legitimate interests and what our legitimate interests are.
| Why we use your personal data | How we use your personal data | Lawful Basis |
| Provision of Financial Services, including the administration and management of customer records |
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| Prize draws, offers, marketing of our products and services |
You can withdraw from EFSL marketing and / or prize draw offers and the disclosure of winner surname details at any time. Please contact us if you wish to update your preferences. EXCEPTIONS In limited circumstances, and dependent upon the account that you hold, you many receive marketing communications from the company which you hold shares in. This marketing will be clearly marked as issued by the company, however, another part of the Equiniti group of companies may assist in the delivery of those messages. In these instances you will need to opt out of marketing with the company concerned using the details contained within the message as they are not EFSL marketing messages. |
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| Profiling | Understanding our customers: We can place you into groups of customers with similar interests, account patterns and preferences. These are called customer segments. We can also use a customer insight technique which analyses past observations to predict future behaviour. This is called propensity modelling. These activities are used to predict how we can best deliver our service to you as well as tailor our product or service offerings and contact you efficiently and effectively with information that is relevant to you. |
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| Automated decision making | We use personal data to help us make automated decisions based on the personal data that we hold about you, or are permitted to collect from others. Common examples of when we do this are noted below:
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| Assessment and collection of taxes | To deduct the relevant tax and duties (such as stamp duty, dividend tax and income tax) and submit returns to the relevant regulatory authorities. For some products, this is achieved through our liaison with your employer. |
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| Financial crime | Financial crime and money laundering: We analyse your personal data for financial crime, money laundering and fraud risk purposes in accordance with UK regulations which are placed upon us. This can include:
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| Improving our products and services |
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5. How long we hold your personal data
Personal data will not be retained for longer than necessary for us to achieve the purpose for which we obtained your personal data. We will then either securely delete it or anonymise it so that it cannot be linked back to you. We review our retention periods for personal data on a regular basis.
The provision of these products and services are subject to legal and regulatory retention periods. These vary between products, and the type of data involved. Within this framework the maximum time we will retain any of your personal data will be the duration of the contract and for a period of up to 12 years following the completion of the contract, for the reasons noted below:
To respond to enquiries and complaints;
To demonstrate that your instructions were carried out properly; and
To maintain records to meet rules and regulatory requirements that are applicable to the administration of the
For full details of our retention policies, please contact us.
6. Further Information
For more information relating to how we process your personal data please see our Further Information page.