Chosen by an expert council of B2B marketing experts and 2500 individual business professionals, the news was announced on Monday 12 March 2018.
The process, managed by The Centre for Brand Analysis (TCBA) in partnership with Research Now SSI, saw just over 1,500 brands from across 62 categories judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.
Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands said: “In a year where Brexit has dominated British press and there is a sense of foreboding threatening to take over, we’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so gaining or retaining Superbrand status is a notable achievement. Each and every Superbrand should be proud of the efforts they have put in over the past 12 months that have led to this accolade.”
Jade Jordan-James, Creative Director at Equiniti commented:
“At Equiniti we endeavour to do things differently, in our eyes we present a fresh B2B brand that reflects the dynamic nature of our business. We are thrilled to be given this accolade of ‘Business Superbrand’!”
Watch our film below to see our A-Z of brand Equiniti