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Equiniti Named A 2018 Business Superbrand

Tuesday, 13 March 2018

Annual ranking of UK’s strongest business-to-business brands includes Equiniti

Equiniti is pleased to announce that it has been awarded 2018 Business Superbrand status for the first time.

Tracking and celebrating the UK’s leading business-to-business brands since 2001, the Business Superbrands are identified by surveying 2,500 business professionals from across the UK and a voluntary Business Superbrands Council, comprised of leading business-to-business marketing experts.

The process, managed by The Centre for Brand Analysis (TCBA) in partnership with Research Now SSI, saw just over 1,500 brands from across 62 categories judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.

Amy Madden, Group Director of Marketing and Communications at Equiniti, commented on the news, saying: “We’re delighted to be recognised, independently, as a standout business-to-business brand alongside some of the most well-known and respected brands in the UK.

“This is a reflection of the focus we have placed on building our brand across all channels since our rebrand at the end of 2014, which was designed to reflect our ‘EQ’ and tell the Equiniti story to clients, investors and colleagues. We work hard to evolve our approach every day and I want to thank the wonderful marketing and creative teams we have in Equiniti for their continued energy and commitment.”

Jade Jordan-James, Creative Director, commented: “At Equiniti we endeavour to do things differently. In our eyes we present a fresh B2B brand that reflects the dynamic nature of our business, and we are thrilled to be given this accolade of Business Superbrand!”  

Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands, commented: “In a year where Brexit has dominated British press and there is a sense of foreboding threatening to take over, we’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so gaining or retaining Superbrand status is a notable achievement. Each and every Superbrand should be proud of the efforts they have put in over the past 12 months that have led to this accolade.”


For more information:

Temple Bar Advisory:

William Barker / Sam Livingstone

Tel: 07827 960151 / 07769 655437

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For more information on Superbrands or to arrange to speak with Stephen Cheliotis, please contact The Media Foundry: | +44 (0) 207 612 1155

Notes to Editor:

About Equiniti

Equiniti is a specialist outsourcer delivering technology-enabled solutions to some of the best-known brands and public-sector organisations in the UK, including c.70 of the companies in the FTSE 100.

It is the UK’s leading provider of share registration services, providing complex share registration and shareholder solutions to around 50% of the FTSE 100 and 35% of the FTSE 250, managing more than 20 million shareholder accounts in total.

Equiniti also has market leading positions in administration of employee share plans, pension administration and software, and employee benefit schemes. It’s services, which are delivered by over 4,300 employees, benefit 28 million people in the UK and 120 countries around the world.

About Superbrands

Superbrands is the definitive benchmark for brands who’ve set the agenda, outwitted the competition and built enviable reputations.

The UK’s Superbrands are identified annually through an extensive and robust research process that measures the equity of thousands of brands, in both direct-to-consumer and business-to-business markets. Only the most highly-regarded achieve the status of Superbrand. The Superbrands Annual, first published in 1995 and now in its 19th volume, tells the story of many of these successful brands, exploring their history, development and achievements, showcasing why they are much-loved. These case studies provide valuable insights into the strategies and propositions of the brands that consumers and business professionals trust and admire.

The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world. The UK programme is run under license by The Centre for Brand Analysis (TCBA).

What is a Superbrand?

All voters considered the following definition and criteria when judging the brands:

‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

Quality:            Does the brand provide quality products and services?

Reliability:        Can the brand be trusted to deliver consistently?

Distinction:      Is it well known in its sector and suitably different from its rivals?

About Research Now SSI

Research Now SSI is the global leader in digital research data for better insights and business decisions. The company provides world-class research data solutions that enable better results for more than 4,000 market research, consulting, media, healthcare, and corporate clients. Research Now SSI operates globally with locations in the Americas, Europe, and Asia-Pacific, and is recognised as the quality, scale, and customer satisfaction leader in the market research industry.