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A Brands’ New Decade

25 February 2020

How data-driven lending services are opening a new wave of loyalty in lending

This is the seventh in a series of annual Equiniti Credit Services research reports investigating consumer attitudes to unsecured credit. 

This year, Equiniti Credit Services has partnered with Credit Kudos, an FCA-authorised credit bureau that uses financial behaviour to measure creditworthiness through Open Banking. 

The report explores:

  • Current trends in the credit market and borrowers’ attitudes towards different lenders
  • The growing importance of brand reputation as a deciding factor for borrowers
  • A rapid decline in usage of once-popular price comparison websites, and what this means for lenders who use them as the gateway to reach consumers
  • The potential of Open Banking as a driver of new, more personalised products and services to borrowers
  • How established lenders need to ready themselves for what’s next, and future proof their products and services

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