Natasha MacLeod
Head of Brand & Creative, EQ
Introduction to the team.
At EQ Creative, we boast a diverse and talented team of creatives hailing from the UK, US, and India, representing five different nationalities. This unique blend of perspectives has positioned us as an industry-leading design team in the realm of share plans. Since our establishment in 2009, we have partnered with over 350 clients and executed approximately 250 campaigns each year. What sets us apart from the competition is our success with circa 48% of the FTSE-listed clients. With a team of eleven designers who collectively possess over 114 years of design experience, we’ve played a part in earning 85 prestigious awards since 2011, along with over 30 highly commended accolades.
What office are the team located at?
The design team collaborates across three branches Worthing in the UK, Minnesota in the US, and Chennai in India.
Explain a bit about your role.
I’m Natasha MacLeod, Head of Brand & Creative at EQ, I am honoured to lead our in-house creative team. With 23 years of experience in the design, print, and digital industries, I bring a wealth of expertise to the table. My pioneering work as a former art director and my introduction of augmented reality in 2010 have established me as an industry trailblazer in developing innovative digital solutions and communication plans. Driven by my passion for innovation, EQ Creative continues to push boundaries and deliver excellence in the competitive business landscape.
What do you like about EQ?
EQ is a fantastic place to work, which actively encourages innovation in design and digital advancements. EQ prioritises employee well-being with strong support and benefits. With a transparent senior team promoting open communication, EQ fosters a community where collaboration drives innovation, making the workplace both enjoyable and rewarding.
The passion our team has for the projects we produce and the people we work with, creates an environment that leads to exceptional work and a substantial impact on the marketing.
Our teams biggest EQ achievement.
Our video work promoting products and solutions are known to have a revolutionary impact and have made astonishing impressions on clients during pitches and renewals. Alongside this, working closely with our AI solution we’ve enhanced our output further.
Our client microsite designs are introducing new features that serve as a central hub for share plans, bringing everything you need into one location. It includes a quick link to the share plans app and client portal, you can view videos, and messages from the CEO, and follow step-by-step instructions as well as the usual features. We are using QR codes to seamlessly integrate print with digital, enabling us to track the user journey from start to finish. All very exciting.
What are you looking forward to in the future at EQ?
Working with our AI capabilities, we aim to create content that deeply resonates with individuals. These technologies unlock a realm of possibilities, enabling employees to visualise and interact with digital information seamlessly integrated into the real world, collaborate and learn within virtual environments, and innovate collectively in shared virtual spaces.
By adopting these technologies and recognising the unique needs and preferences of their workforce, our clients can cultivate a transformative employee experience. This initiative, as part of any employee value proposition (EVP), will enhance our clients' standing as leading businesses with exceptional employee benefits. Let’s innovate together and shape the future of our workforces.
What hobbies do you and your team enjoy?
Our team is a lively mix of unique hobbyists. Some dive into filmmaking where others create mind-bending motion graphics, while others brave the cold for ice fishing. We have talented illustrators, home renovation enthusiasts, and artists. Music lovers keep the vibe energetic, and some love winding down with movie nights. Plus, one dedicated hero cares for street dogs, ensuring they get meals every day. It’s a vibrant blend of passions that keeps our team engaged and spirited.
A big thank you to Natasha for sharing her thoughts with us.