The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001. This year’s survey evaluated just shy of 1,600 brands across 63 categories from ‘Accountancy & Business Services’ to ‘Waste Management & Recycling’. Only the most highly-regarded brands from each category are awarded Superbrand status.
The research process was managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata, one of the world’s leading data research companies. It follows a voting process involving 2,500 UK business professionals, supplemented by an expert council comprising 24 senior business-to-business marketing leaders. All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliabilty and distiction.
Jade Jordan-James, Creative Director, at Equiniti commented on the news:
“We’re delighted to be awarded Business Superbrands status for the second year, recognising Equiniti as a standout business-to-business brand alongside some of the most well-known and respected UK brands.
“Since our initial re-brand in 2014, we have defined three stand-alone words which best represent our brand and colleagues: meticulous, inventive and real. Our marketing and creative teams continue to show true dedication and focus behind strengthening our brand, with us now being recognised for our blend of financial technology services alongside delivering a great customer experience. This award is a key symbol of our work so far and to receive it for the second year is a real mark of confidence behind our future brand strategy.”
Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands, said:
“In unsettled times, businesses that are well-regarded and possess a positive reputation benefit from competitive advantage over weaker branded rivals, providing greater immunity against short-term market volatility.
“Being perceived by buyers and influencers as a leading Business Superbrand is a positive business signal, while also recognition of the hard-work and dedication of the employees of each business attaining Superbrands status.”
For more information about Equiniti:
Temple Bar Advisory
Alex Child-Villiers / William Barker / Sam Livingstone
Tel: 0207 002 1080
For more information on Superbrands, or to arrange to speak with Stephen Cheliotis, please contact:
Equiniti Group plc, an international technology-led services and payments specialist, provides non-discretionary payment and administration services to some of the world’s best-known brands and UK’s largest public-sector organisations.
It is the UK’s leading provider of share registration, employee share plans, and associated investor services, and also has market leading positions in pension administration and software, and employee benefit schemes.
Equiniti’s services, which are delivered by over 5,000 employees, benefit 28 million people in the UK and 120 countries around the world.
The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world. The UK programme is run under license by The Centre for Brand Analysis (TCBA). A selection of identified Superbrands are celebrated in the Superbrands Annual, first published in 1995 and now in its 20th volume in the UK. The book explores the history, development and achievements of the nation’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brands strategy and proposition.
What is a Superbrand?
All voters considered the following definition and criteria when judging the brands:
‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’
- Quality: Does the brand provide quality products and services?
- Reliability: Can the brand be trusted to deliver consistently?
- Distinction: Is it well known in its sector and suitably different from its rivals?
Dynata is one of the world’s leading providers of first-party data contributed by people who opt-in to member-based panels. With a reach that encompasses over 60 million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms as well as healthcare and corporate customers.