- Equiniti changes name to EQ to unify branding across its core business divisions
- EQ provides accessible digital services for regulated markets, specialising in equity and investment products, pensions, payments and regtech
- Name change symbolises strengthened purpose, says Chief Executive Guy Wakeley
Equiniti Group plc, the international technology-led services and payments specialist, is delighted to announce that it is becoming EQ.
EQ provides accessible digital services for regulated markets. It specialises in equity and investment products, pensions, payments and regtech, and performs administration and payment services for c.70 of the FTSE 100.
The new label, EQ, aligns the company’s branding with its three core divisions: EQ Paymaster, Boardroom, and Digital; alongside the growing US division, EQ U.S.
EQ seamlessly serves the needs of over 3,000 companies and, through those companies, more than 30 million shareholders, investors and pensioners across the world. The rebrand is one of numerous initiatives underway to connect EQ more closely with the 30m customers it serves. These also include the launch of a far-reaching vulnerable customer programme and a supplier code of conduct to drive sustainability through EQ’s supply chain.
“The change to EQ is strongly symbolic: as we enter a new decade, and a new era for Equiniti, we’ve been considering what this means for us,” commented Guy Wakeley, Group Chief Executive of EQ. “It means a stronger purpose; a more collaborative, sustainable business; it means investing to protect vulnerable customers.
“Our new brand represents the simplicity of our operations, the quality of our service, and our ever-increasing digitisation. We continually strive to care for every customer and to simplify each and every transaction. EQ embodies our motivation to achieve this.”
The company’s legal name will remain Equiniti Group plc.
For more information:
Temple Bar Advisory
Alex Child-Villiers / William Barker / Sam Livingstone / Alasdair Todd
Tel: 020 7975 1415
Notes to Editor:
About EQ (Equiniti)
EQ provides accessible digital services for regulated markets. It specialises in equity and investment products, pensions, payments and regtech.
EQ is working to become a business with a stronger purpose. A business whose success is based on a broader range of measures, a real sense of ambition and more than just generating profit. Its aim is to care for every customer and to make its services accessible for everyone, delivered with less of an impact on the environment.
It is the UK’s leading provider of share registration, employee share plans, and associated investor services, and also has market leading positions in pension administration and software, and employee benefit schemes.
It provides non-discretionary payment and administration services to some of the world’s best-known brands and UK’s largest public-sector organisations. EQ’s services, which are delivered by over 5,000 employees, benefit 36 million people in the UK and 120 countries around the world.
EQ is listed on the London Stock Market as Equiniti Group plc.