Our Brand

Welcome to the EQ Brand Centre

As we enter a new decade, and a new era for Equiniti, we’ve been considering what this means for us. We want to become a business with a stronger purpose. A business whose success is based on a broader range of measures, a real sense of ambition and more than just generating profit.

To represent our journey to a more purposeful organisation, Equiniti is becoming EQ.

Our aim is to care for every customer and to make our services accessible for everyone, delivered with less of an impact on the environment.

EQ embodies the simplicity of our operations,
the quality of service, and our move to digital-first.

PURPOSEFULLY DRIVEN.
DIGITALLY FOCUSED.
FINANCIAL FUTURES FOR ALL.

EQ provides accessible digital services for regulated markets, specialising in equity and investment products, pensions, payments and regtech.

EQ Brand Statements

Purpose

To care for every customer and simplify each and every transaction.

Vision

We want to help businesses and individuals succeed, creating positive experiences for the millions of people who rely on us for a sustainable future.

Mission

Our people and platforms connect businesses with markets, engage customers with their investments and allow organisations to grow and transform.

Values

Meticulous in performance, inventive in growth, kind to each other and mindful of our planet. We keep things real for our customers and together, succeed.

See more on brand statements

Now Explore

Core Brand Principles

We want to present our business in a unified way and ensure those who interact with us understand who we are and what we stand for. See our four ...

Visual Design Guidelines

Our set of visual guidelines are here to help you create consistent brand materials.

Look Book

See some examples of EQ design best practice and the style to follow across brand materials.

Brand Library

Visit EQ Lightbox, our brand asset library for latest imagery, logos and templates.

EQ Lightbox

All EQ business areas must ensure a regular review of all materials, whether internally or externally facing, to ensure they continue to meet the brand guidelines referring to the Brand Centre as the primary source.