Our Brand - Equiniti

To represent our journey to a more purposeful organisation, Equiniti is becoming EQ.

Our aim is to care for every customer and to make our services accessible for everyone, delivered with less of an impact on the environment.

EQ embodies the simplicity of our operations,
the quality of service, and our move to digital-first.

EQ Logo

PURPOSEFULLY DRIVEN.
DIGITALLY FOCUSED.
FINANCIAL FUTURES FOR ALL.

EQ provides accessible digital services for regulated markets, specialising in equity and investment products, pensions, payments and regtech.

EQ Brand Statements

Purpose

To care for every customer and simplify each and every transaction.
 
 
 

Vision

We want to help businesses and individuals succeed, creating positive experiences for the millions of people who rely on us for a sustainable future.

Mission

Our people and platforms connect businesses with markets, engage customers with their investments and allow organisations to grow and transform.

Values

Meticulous in performance, inventive in growth, kind to each other and mindful of our planet. We keep things real for our customers and together, succeed.

Brand Library

Visit EQ Lightbox, our brand asset library for latest imagery, logos and templates.

EQ Lightbox

All EQ business areas must ensure a regular review of all materials, whether internally or externally facing, to ensure they continue to meet the brand guidelines referring to the Brand Centre as the primary source.