The Deciding Factor

By using our detailed ‘Net Zero Initiatives’ analytical report, the client gained fact-based insights into their investors’ involvement and interest in climate-change initiatives. The company could see where their major shareholders stood on these issues.

The company was then able to turn insight into action; tailoring its strategy and communications to address the initiatives most relevant to its investor base.

The Net Zero 2050 initiative impacts all businesses in the UK. It’s a specific target that relates to climate change. The aim is to reduce carbon emissions through carbon reduction and offsetting, to the value of Carbon Net Zero, by 2050.

For sound environmental and socially responsible reasons, reporting in this area is gaining momentum, structure, and visibility.

It’s becoming increasingly important for listed companies to report on climate change, the risks and the opportunities, the setting, measuring and achievement of Net Zero goals. And increasingly important for the readers of those reports to understand, engage and hold companies to account on the actions they are taking to achieve Net Zero.

EQ’s Net Zero Initiatives report helps in specifying, and quantifying, the Net Zero investor-led initiatives that are of most interest to corporate shareholders.

Through quantifying the increasing interest in such green initiatives, alignment between shareholders and companies can be achieved. This feedback loop can only be positive for us all.

With EQ, the client defined what they wanted from the report. The company was seeking an understanding of which investors and Net Zero initiatives were relevant to their own Net Zero strategy. By understanding ‘who’ their audience were, they could then understand ‘what’ they should be communicating about.

Our team of experts worked with the client to determine the focus points of the report, to gain the most beneficial information for the company.

The company was aware of the quickly changing landscape of climate initiatives and the ever- present potential for changes in its investor base.

Through discussions it was agreed that the initial report would be seen as a first snapshot. And perhaps more importantly it would provide a baseline for subsequent data. Further reports could then build on the baseline whilst highlighting change; allowing the client to keep up with developments.

The first report delivered the initial analysis. It was specific to the clients’ investor base and provided analysis of key Net Zero initiatives that were supported by each investor.

The report summarised findings and delivered a quantifiable view of ‘overall influence’ of each of these Net Zero Initiatives.

This knowledge has ensured that the key elements of Climate Action 100+ are incorporated into the company’s strategy. It has also given the client justification for communicating to investors about the company’s own progress aligned to meeting the objectives of this initiative. The client proactively reaches out to investors who may wish to further discuss climate-related initiatives.

By receiving the report throughout the year, the organisation can have access to the most up-to-date information. With this, they can have timely data insights to support key decisions regarding their business directives.