Building The Foundations For Sharesave Success
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Building The Foundations For Sharesave Success

11 December 2019

In this case study we learn how Derwent London built a successful Sharesave plan reaching a 71% participation rate.

Derwent London have a loyal and motivated workforce where the culture is very strong, but the CoSec team felt that the low share ownership levels didn’t really reflect the high levels of staff retention.

The Company wanted everyone to be able to share in their successes and promote share ownership and collaboration. They achieved this by being inclusive and offering to all job levels, ensuring the scheme was appealing to a diverse set of employees, and that everyone could sign up for the scheme whatever their technical ability or access to the internet.

Having a full understanding of their employees, a bespoke internal communications campaign was launched which created real interest amongst the workforce with lots of questions being asked as to what it meant for them and how to sign up. The campaign helped to bring Sharesave to life and provide them with absolute clarity. 

It was great to partner with Derwent London on the launch of their Sharesave plan and we were thrilled that they won Most Effective Communication (for up to 500 employees) at the 2019 ProShare Awards.

We have been extremely pleased with the response we have received from our colleagues to the scheme. It is testament to the careful planning, time and commitment from both the Derwent London team and our Equiniti partners. We would like to thank Equiniti for helping to make our first Sharesave grant such a success

— Emma Bester Assistant Company Secretary

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