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The Importance Of Post Activist Shareholder Communciations Article Header

The Importance Of Post-Activist Shareholder Communications

Friday, April 28, 2023

Shareholder activism is on the rise and the volume of shareholder proposals is expected to increase again this year.


FTI Consulting’s Quarterly Activism Vulnerability Report found there were 119 campaigns in the third quarter of 2022 against US and Canadian companies, versus 87 activist campaigns in the third quarter of 2021.1 Although companies focus on activism during the campaign, its equally as important to consider the impact it will have after.

The after-effects of shareholder activism can be long-lasting for a company and for its current and future shareholders. Irrespective of the proxy results, the company will be changed forever and need to reintroduce itself to existing and prospective investors.

Company Strategy 

Depending upon the activist’s assessment of the company, changes in company strategy can include a divesture (carve out, or spin off divisions), performance improvement initiatives, a share repurchase plan and asset sale. These actions are often referred to as “capital responsiveness,” or how companies face changing business conditions in order to stay competitive.2 Put another way, Harvard Business Review defines it as the ability for companies to quickly shift capital to new high-value or low-value uses or being able to make significant changes to where capital is allocated.3

As changes to corporate strategy will affect how investors view the company as an investment opportunity, any change to strategy must be delivered to investors. Traditionally, changes in strategy driven by activists will prioritize short-term shareholder value over long-term company growth. Investors will make buy and sell decisions based upon whether or not they agree with the revised strategy. For example, long-only investors who supported management during the proxy contest, will have concerns about a shift in strategy that focuses on the short term. Meanwhile, hedge fund and fast money investors will look forward to maximizing shareholder value over the short-term.

As a result, companies fear that a strategy shift could create unnecessary volatility and sell pressure on the stock. To combat this risk, companies often look for long term commitments from activists. In a recent report published by the NYSE Governance Services, “Three-quarters (78%) of directors (surveyed in the study) believe that activists who push for a change in strategy should be required to hold the company shares for one to three years subsequent to the implementation of that strategy.” 4

These assurances are put in place to help protect the long-term focus of a company and should be communicated to investors. Although these requirements may not prevent investors from selling, it could bolster investors who do not hold shares to initiate positions. This new crop of investors may provide the depth to liquidity needed to support the stock price.

Company Management 

The changes to leadership range from management change, board change, executive compensation, and the addition of the activist to the board. If a company’s strategy represents its business plan, leadership is responsible for executing it. When leadership changes are presented to investors, investors need to decide on whether or not they think the new leadership can be successful.

Separately, boards that have been in place typically build up trust over the years and changes to the board can create the challenge of “getting-to-know-new-faces.” The members have access to privileged information, and it is often taken for granted that this information will not be shared. A new face, who also represents a key investor will cause confidentiality concerns5 for the company and shareholders alike. A key take away published by NYSE’s Governance Services6, shows that directors overwhelmingly agree that if an activist places a director on the board, that the fund should be subject to the same restrictions on pledging and hedging and under no circumstances should that director be allowed to take confidential information back to the fund.


Shareholders remain the target audience for communication but are they the same investors you have been speaking with? Chances are these investors have adjusted their shareholder positions and views on the company as the pressures of an activist campaign drained resources and executive focus away from the business.

By nature, the capital markets are dynamic as shareholders are free to make buy and sell decisions based on information they are receiving about the individual company and macro-economic or geopolitical events. In this sense, Shareholders are a moving target even in the best of times for a company.

In a post-activist environment, identifying current and potential investors becomes even more difficult. In times, of shareholder activism, many smaller investors sell shares to avoid participating in the event. This practice is often referred to as “voting-with-their-feet”7. These shares are often purchased by fast money investors who are looking to turn a profit on volatility. Other buyers could represent wolf pack investors8, who are seeking to support the activist.

Meanwhile, the larger institutional investors will look to vote in-line with their goals and objectives. If the result of the vote puts the company out of line with its goals, they may choose to sell the stock. Finally, new investors may see the outcome of activism as an opportunity to initiate a position. Depending on the outcome, they may view the changes a positive catalyst for company. In this scenario, there could be a fresh crop of new institutional investors entering the stock.

Ultimately, investor intelligence and a strong investor communications plan can help to mitigate some of the volatility, but more importantly conversations with investors can help to provide valuable insights into how the street views the company. Furthermore, an active shareholder communication plan that is also inclusive of leadership will introduce new board members to the street and provide an opportunity to level set investors’ expectations and perceptions of the company.


Companies who have not engaged with dissident shareholders may believe that once the campaign ends that it is business as usual. However, the post-activist environment can be as difficult for a company as the fight. Irrespective if the activist wins, management wins, or a compromise is reached. The company strategy, management, and shareholders experienced change.

Often, companies are left during these moments wondering what to do next. The uncertainty will often lead them to not engage with shareholders as they search for stability. However, the uncertainty is not limited to the company. Shareholders also face uncertainty as they contemplate how these changes will affect their returns. Shareholders will want to hear what changes have taken place. They will want to know and meet new leadership. They will want to understand what the short and long-term opportunities for their investment are. At this moment, communication is critical for the company to take action to communicate its continued viability and value amid change. The company has this post-activist opportunity to reshape its perceptions, increase its value and strengthen shareholder support through clear and meaningful communications.

EQ are specialists in helping you better understand and manage the ownership of your company through critical events across the corporate lifecycle. As trusted advisors, we provide strategic insight and operations expertise through our core business units in Private Company Services, Transfer Agent Services, Employee Plan Solutions, Proxy Services, and Bankruptcy. Globally we serve 6,700 clients (49% of the FTSE 100 UK and 35% of the S&P 500), with over 30 million shareholders, through 6,500 employees in 5 markets around the world.


About the Author

Louis Cordone is the Senior Vice President of  Strategic Product at EQ U.S. In this role, Mr. Cordone helps companies leverage the unique insights from EQ’s data analytics to help them monitor market conditions and strategize shareholder outreach. Previously, Cordone spent six years with the company as SVP of its Ownership Intelligence business which consults for companies on securities ownership in regards to regulatory compliance and investor outreach. Before joining AST, he was the Head of the Advisory Services in the Americas division for Thomson Reuters. In that role, Mr. Cordone managed industry-based teams of analysts who provided shareholder identification services to Investor Relations Officers.

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