EQ's Shareholder Voice survey sample revealed that 50% of all shareholders in the U.K. and U.S. are between ages 18 and 40, and 18% are between 18 and 24 – the so-called Generation Z.
Why aren’t even more employees taking advantage of this benefit? The answer might be simpler than you think: they don’t know about it.
An ESPP could be new to employees, and they may not understand how it differs from a 401(k) and its long-term potential.
ESPPs also offer an opportunity to engage with younger investors who follow stories and themes. Building narratives in digital channels can gain the engagement of these potential shareholders, especially by keeping them aware of things they care about, like ESG processes and results.
As a company that truly understands the value of equity ownership, we are here to help you take care of your most valuable assets – your employees. EQ provides equity compensation services including equity awards, RSUs, and employee stock purchase plans (ESPP).